ComScore reports that the February box office cleared the $1 billion mark for the first time ever thanks to, of course, Disney/Marvel’s Black Panther repping 43% of all ticket sales in U.S/Canada or $428.8M.
Also propelling February were such pics as Universal’s Fifty Shades Freed ($91.7M), Sony Animation’s Peter Rabbit ($73.4M), and those Teflon holiday holdovers Sony’s Jumanji: Welcome to the Jungle ($47.6M) and 20th Century Fox’s The Greatest Showman ($32.7M).
Because of Black Panther the 2018 box office for the period of Jan. 1 through March 4 is roaring close to 11% ahead of the same period a year ago with $2.1 billion. Summer with its vibrant young franchises doesn’t look to slow business down, but it will have to overcompensate for the year-end holiday season which lacks a Star Wars film, but has Warner Bros./DC’s Aquaman. This weekend rolling spring breaks begin with Friday showing 7% K-12 and 17% colleges out, rising to respectively 18% and 37% next Monday.
This February was +4.6% over January’s $958.3M ticket sales. In regards to recent months clearing the $1 billion mark: November earned $1.01 billion while December rang up $1.3 billion.
It’s interesting that February 2016 doesn’t rank as the previous box office high for the month after this year. That’s when Deadpool opened making $287.6M of its $363M domestic B.O. over the course of 18 days. February 2016 earned $798M, the third best ever. February 2012 held the previous high prior to last month with $818.4M propped by three $100M-plus grossing titles: The Vow, Safe House and Journey 2: The Mysterious Island.